The Bialetti mascot with his index finger held up as if ordering another espresso. In Italian he is called l’omino con i baffi - “the mustachioed little man”. The mascot is a caricature of Alfonso’s son, Renato Bialetti.
"Business is about profitability, engineering is about feasibility, and design is about desirability — and all three specialties need to overlap in a successful startup."
(Source: fastcodesign.com)
